🚗 For Independent Dealers

Your car dealer website, your DMS, all in one place

A bespoke car dealer website, a full dealer management system, AutoTrader Connect integration, and AI vehicle descriptions — built for independent dealers who want to run a smarter operation without the enterprise price tag.

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20+ Years Experience

Trusted by independent dealers across the UK since 2004 — from single-site traders to multi-branch operations.

Thousands of Websites Built

Trusted by independent dealerships across the UK — volume, specialist, and prestige retailers.

AutoTrader Connect

Live per-vehicle metrics — advert views, search impressions, and natural vs. paid split — inside your DMS.

AI Vehicle Descriptions

Generate professional, SEO-ready descriptions for every vehicle in seconds. Edit before you publish.

Dealer Websites

A website built for your dealership. Not a template. Not a compromise.

Your website will be designed and built specifically for your business — your branding, your stock, your finance partners. We are not restricted by off-the-shelf templates. The result is a fast, AI and search engine-optimised website that reflects exactly who you are and converts visitors into enquiries.

Bespoke design — built to your brand, not a generic template
High-resolution vehicle galleries and 360° imagery support
SEO, GEO & AEO-optimised front-end, mobile-first design
Online reservation with secure payment gateway
Finance calculators (AUF, CodeWeavers, Evolution Funding, Jigsaw Finance, iVendi, and more)
Live stock integration — vehicles update automatically from your DMS
AI-Powered Advert Assistance
Part-exchange valuation — integrated with Autotrader, CAP HPI, and more
AutoTrader, Motors, CarGurus feeds — all managed for you
Google Vehicle Ads feed — your stock in Google search results

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AEO & GEO BUILT INTO EVERY AUTOWEB WEBSITE

AI Search foundations. Built in, not bolted on.

Your website should make accurate dealership and vehicle information easy for customers to find and understand, wherever their search begins.

Clear website content

Important dealership, stock, service and location information is available in a clear, crawlable format.

Connected vehicle data

Live stock information from your DMS helps keep the customer-facing website current and dependable.

Logical customer journeys

Useful page structure and internal links help customers move from a question to the relevant information.

Mobile-first technical quality

A fast, accessible website gives public pages the strongest possible technical foundation for discovery.

Still updating stock on spreadsheets?

Our DMS manages your entire stock, deals, and customer records in one place — no spreadsheets, no duplication.

Logging into AutoTrader separately to check views?

AutoTrader Connect brings advert views, search impressions, and natural vs. paid data directly into your stock list.

Writing vehicle descriptions by hand?

AI descriptions generate in seconds from your vehicle data. Edit, approve, publish. Done.

Paying for a dealership website and a DMS separately?

Autoweb gives you both — a bespoke website and a full DMS — as a single, integrated platform.

Dealer Management System

Everything in one place. No spreadsheets. No switching tabs.

Our DMS is built specifically for independent dealers — not adapted from enterprise software. Stock management, enquiry tracking, deal progression, and customer records all live in the same system as your website. When a vehicle sells, it comes off your site automatically.

Stock management — add, edit, and publish vehicles in one place
Enquiry management — every lead captured and tracked from first contact
Deal progression — from enquiry to sale with a clear workflow
Customer records — full history against every contact
AutoTrader Connect — live advert metrics per vehicle
AI vehicle descriptions — generate and edit in seconds
DVLA / CAP HPI integration — instant vehicle data lookup
Margin Scheme Stock Book - easy to use data for accounting
Vehicle Sourcing - evaluate vehicles from auction or part-exchange
Vehicle Expenses - easily view profitability across vehicle stock

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Stock Feed Management

Your up-to-date stock — everywhere, accurately

Our Ad Manager platform has proven its reliability over 20 years, processing over 40,000 vehicle adverts every day — across every major portal, accurately and at scale.

We work with car dealerships, van dealers and motorbike retailers.

AI-Powered Vehicle Advert Generation
Support for cars, commercial vehicles, vans and motorbikes
Handles promotional call-outs
Drive-away pricing and dealer delivery options
Registered and unregistered stock management
Autotrader Connect real-time API integration
CAP HPI and Glass's vehicle specification data enrichment
Emergency support for business-critical feed failures

See Ad Manager in Action

Ad Manager — Live Feeds ● All Live

24New Vehicles

67Approved Used

12Registered

Auto Trader ✓ Live

Motors.co.uk ✓ Live

CarGurus ✓ Live

Google Vehicle Ads ✓ Live

Facebook Marketplace ✓ Live

I’ve been backwards and forwards with these guys for over 10 years now. Always wanting the best for my buck, yes, I have been lured and tried many of the other web providers on the block. Some cheaper and some more expensive. Autoweb seem to wipe the floor with all their competitors when it comes to SEO. They all promise you good listings, but in my experience, only Autoweb deliver on this front.
With good SEO you can get good leads without just putting all your stock on the big boys’ websites.

Motobarn, Harrogate