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🚗 For Independent Dealers

Your car dealer website, your DMS, all in one place.

A bespoke car dealer website, a full Dealer Management System (DMS) for stock, customer and sales records, Autotrader Connect for live advert performance data, and AI-assisted vehicle descriptions — all in one platform for independent dealers.

20+ Years Experience

Trusted by independent dealers across the UK since 2004 — from single-site traders to multi-branch operations.

Thousands of Websites Built

Trusted by independent dealerships across the UK — volume, specialist, and prestige retailers.

AutoTrader Connect

Live per-vehicle metrics — advert views, search impressions, and natural vs. paid split — inside your DMS.

AI Vehicle Descriptions

Generate professional, SEO-ready descriptions for every vehicle in seconds. Edit before you publish.

Dealer Websites

A website built for your dealership. Not a template. Not a compromise.

Your website will be designed and built specifically for your business — your branding, your stock, your finance partners. We are not restricted by off-the-shelf templates. The result is a fast, AI and search engine-optimised website that reflects exactly who you are and converts visitors into enquiries. 
  • Bespoke, mobile-first design — built to your brand, not a generic template
  • High-resolution vehicle galleries and 360° imagery support
  • Optimised for search engines (SEO) and AI systems (AEO & GEO)
  • Online reservation with secure payment gateway
  • Finance calculators (AUF, CodeWeavers, Evolution Funding, Jigsaw Finance, iVendi, and more)
  • Live stock integration — vehicles update automatically from your DMS
  • AI-Powered Advert Assistance
  • Part-exchange valuation — integrated with Autotrader, CAP HPI, and more
  • AutoTrader, Motors, CarGurus feeds — all managed for you
  • Google Vehicle Ads feed — your stock in Google search results
Book a Website Demo
Car Dealer Websites

EXAMPLES OF OUR WORK

Independent Car Dealership websites with a point of view.

Explore a collection of bespoke, mobile-first automotive website directions. Drag or swipe the screens, then select a screen to visit the website.

FEATURED WEBSITE

01 / 06

AEO & GEO BUILT INTO EVERY AUTOWEB WEBSITE

AI Search foundations. Built in, not bolted on.

Your website should make accurate dealership and vehicle information easy for customers to find and understand, wherever their search begins.

01

Clear website content

Important dealership, stock, service and location information is available in a clear, crawlable format.

02

Connected vehicle data

Live stock information from your DMS helps keep the customer-facing website current and dependable.

03

Logical customer journeys

Useful page structure and internal links help customers move from a question to the relevant information.

04

Mobile-first technical quality

A fast, accessible website gives public pages the strongest possible technical foundation for discovery.

Problems we solve every day

Still updating stock on spreadsheets?

Our DMS manages your entire stock, deals, and customer records in one place — no spreadsheets, no duplication.

Logging into AutoTrader separately to check views?

AutoTrader Connect brings advert views, search impressions, and natural vs. paid data directly into your stock list.

Writing vehicle descriptions by hand?

AI descriptions generate in seconds from your vehicle data. Edit, approve, publish. Done.

Paying for a dealership website and a DMS separately?

Autoweb gives you both — a bespoke website and a full DMS — as a single, integrated platform.

FINANCE JOURNEYS

Give customers a clearer way to explore finance.

Finance is often part of the decision before a customer is ready to enquire. A calculator on the right vehicle page can help them explore an example monthly payment, adjust their deposit and term, then take the next step with more context.

Specialist third-party tools can support representative examples and finance application journeys that are compliance with the Financial Conduct Authority (FCA) regulations.

Autoweb can connect your website with the finance and digital-retailing tools that fit your dealership. The calculator should be clear, relevant to the vehicle and presented within an appropriate customer journey.

Finance calculators and digital retailing

Just some of the finance providers and retailing tools that can be connected to an Autoweb website.

AU Finance

CodeWeavers

Evolution Funding

iVendi

Jigsaw Finance

MotoNovo Finance

Provider availability and the customer journey are configured around your dealership, vehicles and approved finance process.

Dealer Management System

Everything in one place. No spreadsheets. No switching tabs.

 Our DMS is built specifically for independent dealers — not adapted from enterprise software. Stock management, enquiry tracking, deal progression, and customer records all live in the same straightforward admin area, connected directly to your website.. When a vehicle sells, it comes off your site automatically. 
  • Stock management — add, edit, and publish vehicles in one place
  • Enquiry management — every lead captured and tracked from first contact
  • Deal progression — from enquiry to sale with a clear workflow
  • Customer records — full history against every contact
  • AutoTrader Connect — live advert metrics per vehicle
  • AI vehicle descriptions — generate and edit in seconds
  • DVLA / CAP HPI integration — instant vehicle data lookup
  • Margin Scheme Stock Book - easy to use data for accounting
  • Vehicle Sourcing - evaluate vehicles from auction or part-exchange
  • Vehicle Expenses - easily view profitability across vehicle stock
Book a Demo
Dealer Management System

 

 

Stock Feed Management

Your up-to-date stock — everywhere, accurately

Our Ad Manager platform has proven its reliability over 20 years, processing over 40,000 vehicle adverts every day — across every major portal, accurately and at scale.

We work with car dealerships, van dealers and motorbike retailers.

  • AI-Powered Vehicle Advert Generation
  • Support for cars, commercial vehicles, vans and motorbikes
  • Handles promotional call-outs
  • Drive-away pricing and dealer delivery options
  • Registered and unregistered stock management
  • Autotrader Connect real-time API integration
  • CAP HPI and Glass's vehicle specification data enrichment
  • Emergency support for business-critical feed failures
See Ad Manager in Action
Ad Manager — Live Feeds ● All Live
24New Vehicles
67Approved Used
12Registered
Auto Trader ✓ Live
Motors.co.uk ✓ Live
CarGurus ✓ Live
Google Vehicle Ads ✓ Live
Facebook Marketplace ✓ Live
 I’ve been backwards and forwards with these guys for over 10 years now. Always wanting the best for my buck, yes, I have been lured and tried many of the other web providers on the block. Some cheaper and some more expensive. Autoweb seem to wipe the floor with all their competitors when it comes to SEO. They all promise you good listings, but in my experience, only Autoweb deliver on this front.
With good SEO you can get good leads without just putting all your stock on the big boys’ websites.
Motobarn, Harrogate

Ready to see it for yourself?

 Book a free 20-minute demo and we'll show you the website, the DMS, AutoTrader Connect, and the AI description tool — all in one session. No obligation.