One platform. Every site in your group.

“We’ve just launched our new website with Autoweb Design, and we couldn’t be happier with the result! The team were fantastic to work with from start to finish — professional, creative, and genuinely focused on looking after their customers. They understood our vision perfectly and delivered a site that not only looks great but performs brilliantly too. Highly recommend Autoweb Design to anyone looking for a top-class website and a team that truly goes the extra mile.” — Scottish Vauxhall

The Regency Car Sales project shows the value of treating a dealer-group website as more than a collection of pages. By bringing multiple legacy domains together into one connected Autoweb platform, the group now has a clearer customer experience, a more manageable digital estate and a stronger foundation for growth.

The solution continues to benefit Regency Car Sales because it is built for ongoing improvement. As the group develops new offers, stock, locations and campaigns, its teams can improve the website from one central platform — while retaining the local and franchise relevance customers expect.

The starting point was a collection of legacy websites that no longer reflected Regency Car Sales as one connected dealer group. Customers could encounter different journeys, different content structures and different entry points depending on where they began. For the business, maintaining several sites made it harder to keep content consistent and to build improvements around the whole customer journey.

There was also a clear visibility opportunity around Vauxhall. The previous Vauxhall website — built on another well-known automotive platform — was poorly optimised, particularly in its technical SEO and local relevance. Vauxhall dealership and location pages were not fully mapped to the searches customers were making, leaving valuable brand-and-location visibility exposed to competitors.

Autoweb Design created one joined-up Regency Car Sales website, designed to represent the group clearly while preserving the identity of its brands and dealerships. The new information architecture gave every important journey a logical home: group-level content, brand pages, vehicle pages, offers, locations and individual dealerships.

The solution combined bespoke website design with a flexible content management platform, vehicle and offer management capability, and an SEO-led migration plan. This meant the site could be easier for customers to use from launch and easier for the Regency Car Sales team to develop after launch.

The project was delivered through close collaboration between the Regency Car Sales team and Autoweb Design. The work began by understanding the existing websites, customer journeys and high-value search visibility, then moved into planning the group structure, migrating key content and preparing the new platform for launch.

The new website gave Regency Car Sales a single group platform to manage its digital presence, rather than several separate legacy websites. Customers now have a clearer route to the right franchise, vehicle, offer or local dealership, while the team has a more joined-up foundation for future marketing and website development.

Page-one positions increased from 57 to 115, while the median best observed position improved from 27 to 18.

This is especially important in the context of the Vauxhall opportunity identified before launch. By moving the legacy Vauxhall content into a better-organised group site and giving brand and location pages a clearer purpose, Regency Car Sales now has a more robust base from which to compete for the searches it should own.

The Palmers project demonstrates that a large migration does not need to mean compromising the customer experience or losing hard-won visibility. With the right preparation, Palmers moved from a rigid platform to a more flexible website while keeping its organic footprint stable across the comparable keyword cohort.

The interactive service-booking journey now gives customers a more useful experience at the moment it matters: they can see current availability and accurate pricing rather than completing a static form and waiting for follow-up. For the Palmers team, the new platform also creates a more practical foundation for improving customer journeys and building visibility across a wide range of brands and locations.

Palmers had spent several years on another established automotive platform, but its template-led structure had become increasingly restrictive. The website was difficult to adapt around the varied needs of a large, multi-brand retailer, limiting the team’s ability to create the journeys and experiences customers now expect.

The existing service-booking journey illustrated the problem clearly. It was a long, basic form that asked customers to submit their details without giving the interactive guidance, live availability or pricing confidence needed for a strong aftersales experience.

There was also a significant organic-search opportunity. Existing keyword mapping did not consistently connect the right pages with the right model, brand, location and service searches. With a website of this size and brand breadth, the migration required meticulous planning: every important URL and customer route had to move safely while creating room to improve visibility after launch.

Autoweb Design created a new Palmers Motor Company website that could support the scale of the group while giving each brand, offer, location and customer journey a clearer role. The new platform replaced restrictive template constraints with a structure designed for continued improvement and a more intuitive experience.

At the heart of the aftersales transformation was an interactive service-booking wizard. Instead of asking customers to complete a long form and wait for a response, the journey guides them through the booking process and connects with Palmers’ dealer management system to show current appointment availability and accurate pricing. This creates a clearer, more confident route from service need to confirmed booking.

The project was delivered as a carefully managed transformation rather than a simple platform replacement. Autoweb Design worked with Palmers to understand the different customer journeys across its brands and locations, the role of service booking and the size of the existing organic footprint before moving the site to its new platform.

For a multi-brand website of this scale, maintaining organic visibility through a platform migration was a critical success measure. The pre-migration and post-migration ranking reports showed that key visibility brackets were maintained or strengthened across the keyword cohort.

Across 779 exact-matched keywords found in both reports, top-one positions increased from 88 to 94, top-three positions increased from 103 to 109, top-10 positions rose from 187 to 190, and top-20 positions rose from 383 to 389. The median best observed position remained stable at 21, while the average best observed position improved from 26.9 to 25.3.