---
title: Automotive Websites for Dealer Groups | Autoweb Design
description: Multi-site website platform, flexible CMS for in-house marketing teams, group-level reporting, and enterprise API integration with Salesforce, HubSpot, and PowerBI for UK dealer groups.
image: https://autowebdesign.co.uk/hubfs/sliders_0000_ecom_1sliders_0000_ecom.webp
---

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🏢 For Dealer Groups

# One platform. *Every site in your group.*

A multi-site website platform built for dealer groups — with group-level reporting, a flexible CMS your marketing team can run independently, and a REST API that connects to Salesforce, HubSpot, PowerBI, and your DMS.

[Request Pricing](https://autowebdesign.co.uk/book-a-demonstration) [API & Integrations](https://autowebdesign.co.uk/dealer-groups#api)

🏢

#### Multi-Site Platform

Manage every site in your group from a single platform — group-level control with local flexibility for each dealership.

📊

#### Stakeholder Reporting

Board-level, regional, and site-level reports tailored to each audience. Connect to PowerBI for live dashboards.

↹

#### Enterprise API

A secure data sharing layer (REST API) for offers, stock, and enquiries — integrate with Salesforce, HubSpot, PowerBI, your Dealer Management System (DMS), and your existing enterprise software.

✏️

#### Flexible Content Management System

A brand new, fully flexible Content Management System (CMS) built for in-house marketing teams. No developer needed for content, campaigns, or offers.

Why Franchise Dealers Choose Autoweb

## Specialist knowledge. Enterprise capability.

We understand the demands of franchised retail — OEM brand compliance, manufacturer data relationships, multi-lender finance, and the expectation that everything just works.

### Brand-Compliant by Default

We design to your manufacturer brand guidelines. Your website will look exactly as your franchise requires — without the compromises of a generic template.

### Deep Manufacturer Integration

Manufacturer Used Vehicle Locator (UVL) feeds, data integrations, and new model launch support. We've done this for dozens of franchises — the groundwork is already laid.

### Multi-Lender Finance Built In

CodeWeavers, iVendi, and Evolution Funding integrations are standard. Customers can pre-qualify, compare rates, and apply within your branded website.

### Full-Funnel Marketing

Our in-house team covers every channel — PPC, SEO, display, social, email, Google Vehicle Ads, and CRO — with attribution that tells you the truth.

### Enterprise Stock Feed Management

Ad Manager handles new, used, and registered stock across all major portals — manufacturer promotions, drive-away pricing, and UVL data included.

### A Team That Understands Franchise Retail

We know the demands of representing an OEM brand online — manufacturer standards, approved used programmes, UVL feeds, and FCA-compliant finance journeys.

 

Bespoke Website Design

### Bespoke websites that reflect your brand

We design and build websites that convey the unique image of dealer groups, whilst also adhering to manufacturer standards where required. We offer an industry-leading set of front-end tools to drive the data behind your front-end including vehicle configurators, automated new vehicle offer feeds, online end-to-end vehicle purchase and reservation, parts retail, advanced service booking, and more.

- Automated New Vehicle Offer Updates
- High-resolution vehicle galleries and 360° imagery support
- Virtual showroom and car configuration tools
- End-To-End online vehicle retail
- Multi-lender finance integration (CodeWeavers, iVendi, Evolution Funding)
- AI vehicle advert assistance
- Conversion optimised across all screen sizes
- SEO, GEO and AEO Optimised architecture
- Optimised for Core Web Vitals

[Book a Website Demo](https://autowebdesign.co.uk/enquire/book-a-dms-demonstration)

www.yourfranchise.co.uk

Featured Vehicle

2024 BMW 5 Series 530d M Sport

£42,995

or from £849/mo with PCP Finance

Reserve Online Get Finance Quote

Brand Compliant**✓ OEM Standards**

SEO Optimised**Core Web Vitals A**

Finance Ready**CodeWeavers**

Flexible CMS

### Your marketing team. In full control.

 Our CMS is built from the ground up — not adapted from an older platform. It is designed to give in-house marketing teams the freedom to create, publish, and manage content across every site in the group without needing a developer. Brand guardrails are built in, so local teams can personalise without going off-brand. 

- Built for in-house marketing teams — no developer required for day-to-day changes
- Brand-compliant by default — templates enforce group brand standards
- Local flexibility — individual sites can personalise within group guidelines
- OEM offer integration — manufacturer promotions update automatically
- Campaign landing pages — create and publish in minutes, not days
- Full version history — roll back any change across any site

[Book a Demonstration](https://autowebdesign.co.uk/book-a-demonstration)

![Automotive CMS](https://autowebdesign.co.uk/hubfs/dg-cms-v2%20(1).webp)

CASE STUDY

## How Scottish Vauxhall Sales Turned Multiple Dealer Sites into One Growth Platform.

Autovision(Scotland) & Regency Car Sales (aka Scottish Vauxhall) is a multi-brand, multi-location dealer group. Over time, its digital presence had developed across several separate dealership websites. Each website served part of the business, but together they created a fragmented experience for customers and a more complex environment for the team responsible for content, stock, offers and marketing activity.

Autoweb Design was appointed to bring those legacy websites together into one clear group website. The goal was to give customers a single place to explore the group’s brands, vehicles, offers and locations, while giving Regency Car Sales a stronger platform for growth.

![Screen shots of the Autovision(Scotland) & Regency Car Sales website on desktop and mobile devices.](https://autowebdesign.co.uk/hubfs/regency-car-sales-repeated-mobile-montage-900w.jpg)

Overview

Challenge

Solution

Process

Results

### A website that better represents the group — today and for what comes next

> “We’ve just launched our new website with Autoweb Design, and we couldn’t be happier with the result! The team were fantastic to work with from start to finish — professional, creative, and genuinely focused on looking after their customers. They understood our vision perfectly and delivered a site that not only looks great but performs brilliantly too. Highly recommend Autoweb Design to anyone looking for a top-class website and a team that truly goes the extra mile.” — Scottish Vauxhall

The Regency Car Sales project shows the value of treating a dealer-group website as more than a collection of pages. By bringing multiple legacy domains together into one connected Autoweb platform, the group now has a clearer customer experience, a more manageable digital estate and a stronger foundation for growth.

The solution continues to benefit Regency Car Sales because it is built for ongoing improvement. As the group develops new offers, stock, locations and campaigns, its teams can improve the website from one central platform — while retaining the local and franchise relevance customers expect.

### A fragmented web presence was holding back a joined-up group experience

The starting point was a collection of legacy websites that no longer reflected Regency Car Sales as one connected dealer group. Customers could encounter different journeys, different content structures and different entry points depending on where they began. For the business, maintaining several sites made it harder to keep content consistent and to build improvements around the whole customer journey.

 

There was also a clear visibility opportunity around Vauxhall. The previous Vauxhall website — built on another well-known automotive platform — was poorly optimised, particularly in its technical SEO and local relevance. Vauxhall dealership and location pages were not fully mapped to the searches customers were making, leaving valuable brand-and-location visibility exposed to competitors.

 

| The problem | What Regency Car Sales needed |
| --- | --- |
| Multiple legacy websites | One recognisable group website that brings brands, locations and customer journeys together. |
| Inconsistent customer routes | Clear pathways from search or browsing to the most relevant dealership, vehicle or offer. |
| Complexity for marketing teams | A simpler way to manage content, stock, offers and campaigns across the group. |
| Under-optimised Vauxhall visibility | A stronger technical and page structure to support Vauxhall brand and location searches. |

### A single platform built around the group and the customer

Autoweb Design created one joined-up Regency Car Sales website, designed to represent the group clearly while preserving the identity of its brands and dealerships. The new information architecture gave every important journey a logical home: group-level content, brand pages, vehicle pages, offers, locations and individual dealerships.

 

The solution combined bespoke website design with a flexible content management platform, vehicle and offer management capability, and an SEO-led migration plan. This meant the site could be easier for customers to use from launch and easier for the Regency Car Sales team to develop after launch.

 

| Autoweb Design approach | Why it mattered |
| --- | --- |
| One group website | Created a single digital home for the full Regency Car Sales proposition. |
| Clear brand and location structure | Helped customers and search engines understand the relationship between the group, its franchises and its local dealerships. |
| Migration and redirect planning | Mapped legacy pages and useful routes into the new site so change did not mean losing hard-won value. |
| Flexible CMS and content tools | Gave the team the practical ability to update pages, offers, imagery and campaigns without unnecessary development dependency. |
| SEO opportunity programme | Established a stronger foundation for Vauxhall, franchise and local dealership visibility. |

### Delivered as a collaborative migration, not just a website launch

The project was delivered through close collaboration between the Regency Car Sales team and Autoweb Design. The work began by understanding the existing websites, customer journeys and high-value search visibility, then moved into planning the group structure, migrating key content and preparing the new platform for launch.

 

| Stage | What Autoweb Design and Regency Car Sales worked through |
| --- | --- |
| Discovery and planning | Reviewed legacy domains, business structure, core customer journeys, brand requirements and the Vauxhall visibility opportunity. |
| Group website design | Created a coherent structure for brands, locations, dealerships, vehicles and offers, with the customer journey at the centre. |
| Migration preparation | Mapped key pages and routes, planned redirects and prepared the content, stock and offer experience for the new group site. |
| Launch and optimisation | Launched the new website, monitored visibility and created a platform for continuous improvement across the group. |

### A stronger platform — with protected and improved visibility

The new website gave Regency Car Sales a single group platform to manage its digital presence, rather than several separate legacy websites. Customers now have a clearer route to the right franchise, vehicle, offer or local dealership, while the team has a more joined-up foundation for future marketing and website development.

 

| Visibility result | Before | After | Change |
| --- | --- | --- | --- |
| Matched keywords in the top 3 | 26 | 34 | +8 |
| Matched keywords in the top 10 | 57 | 115 | +58 |
| Matched keywords in the top 20 | 137 | 179 | +42 |
| Median best observed position | 27 | 18 | 9 positions higher |

 

Page-one positions increased from 57 to 115, while the median best observed position improved from 27 to 18.

 

This is especially important in the context of the Vauxhall opportunity identified before launch. By moving the legacy Vauxhall content into a better-organised group site and giving brand and location pages a clearer purpose, Regency Car Sales now has a more robust base from which to compete for the searches it should own.

Group Reporting

### The right data. For the right stakeholder.

A board director needs group-level revenue and conversion trends. Marketing teams need deep analytical insifght. A regional manager needs to compare sites in their region. A dealership manager needs to know which vehicles are getting views and which are not. Our reporting platform serves all four — and connects directly to PowerBI for groups who want live data in their own dashboards. 

- Board-level dashboards — group revenue, enquiry volume, conversion rates
- Regional manager views — compare performance across sites in a region
- Site-level reports — individual dealership KPIs and stock performance
- Google Tag Manager and GA4 Integration
- PowerBI integration — live data feed into your existing BI infrastructure
- AutoTrader Connect — per-vehicle advert views and search impressions across the group
- Marketing attribution — channel-level ROI across PPC, SEO, display, and email
- Closed loop reporting through CRM Integration
- Scheduled reports — automated delivery to stakeholders by email
- Data Export to Excel or PDF

![Reporting Dashboard](https://autowebdesign.co.uk/hubfs/dg-reporting-v2.webp)

 

Enterprise API

### Fits into your tech stack. Not the other way around.

Our REST API gives you programmatic access to offers, stock vehicles, and enquiry data — so your existing enterprise tools stay in sync without manual exports or middleware. Salesforce, HubSpot, and PowerBI are all supported out of the box.

- Two-Way Sync With Your DMS
- Enquiry and Reporting Syn With Lead Management Systems
- Enquiries and lead data pushed directly to CRM in real time
- Workshop Systems Integration - Bookings & Pricing
- Sync Contacts With LMS and CRM
- Live data connector for group-wide dashboards and stakeholder reporting

[Request Documentation](https://autowebdesign.co.uk/request-api-documentation)

![Automotive API](https://autowebdesign.co.uk/hubfs/dg-api-diagram%20(1).webp)

CASE STUDY

## How Palmers Motor Group Moved to a More Flexible Digital Platform

Palmers Motor Company is a privately owned automotive retailer operating from Hemel Hempstead and Watford. The business represents 11 vehicle manufacturers.

 

That breadth makes the website central to the customer experience. It must serve multiple brands, locations, offers, vehicle journeys and aftersales needs, while still giving every visitor a clear and confident route to the next step.

![Palmers motor group website shown on desktop and mobile screens.](https://autowebdesign.co.uk/hubfs/palmers-overlapping-screens-montage-900w.jpg)

Overview

Challenge

Solution

Process

Results

### A better way to book — and a future-proof platform.

The Palmers project demonstrates that a large migration does not need to mean compromising the customer experience or losing hard-won visibility. With the right preparation, Palmers moved from a rigid platform to a more flexible website while keeping its organic footprint stable across the comparable keyword cohort.

 

The interactive service-booking journey now gives customers a more useful experience at the moment it matters: they can see current availability and accurate pricing rather than completing a static form and waiting for follow-up. For the Palmers team, the new platform also creates a more practical foundation for improving customer journeys and building visibility across a wide range of brands and locations.

### A rigid platform was limiting customer journeys and future growth

Palmers had spent several years on another established automotive platform, but its template-led structure had become increasingly restrictive. The website was difficult to adapt around the varied needs of a large, multi-brand retailer, limiting the team’s ability to create the journeys and experiences customers now expect.

The existing service-booking journey illustrated the problem clearly. It was a long, basic form that asked customers to submit their details without giving the interactive guidance, live availability or pricing confidence needed for a strong aftersales experience.

There was also a significant organic-search opportunity. Existing keyword mapping did not consistently connect the right pages with the right model, brand, location and service searches. With a website of this size and brand breadth, the migration required meticulous planning: every important URL and customer route had to move safely while creating room to improve visibility after launch.

| The problem | What Palmers needed |
| --- | --- |
| Highly restrictive, template-based platform | A website flexible enough to serve a large multi-brand business and evolving customer expectations. |
| Basic service-booking form | A simple, guided booking journey with up-to-date availability and accurate pricing. |
| Poor keyword mapping | A clearer structure that could support brand, model, local and service search visibility. |
| Large, high-risk web estate | A careful migration that protected established rankings, routes and customer trust. |

 

### A flexible platform — with service booking designed around real customer needs.

Autoweb Design created a new Palmers Motor Company website that could support the scale of the group while giving each brand, offer, location and customer journey a clearer role. The new platform replaced restrictive template constraints with a structure designed for continued improvement and a more intuitive experience.

At the heart of the aftersales transformation was an interactive service-booking wizard. Instead of asking customers to complete a long form and wait for a response, the journey guides them through the booking process and connects with Palmers’ dealer management system to show current appointment availability and accurate pricing. This creates a clearer, more confident route from service need to confirmed booking.

 

| Autoweb Design solution | Why it mattered |
| --- | --- |
| Flexible multi-brand website platform (Studio) | Created a website structure capable of serving Palmers’ many brands, locations, offers and customer journeys. |
| Interactive service-booking wizard | Replaced a long, static form with a guided digital experience designed to reduce friction. |
| Live dealer-management-system connection | Gave customers current appointment availability and accurate pricing when they book. |
| SEO-led page and keyword mapping | Created clearer relationships between pages and the brand, model, local and aftersales searches they need to serve. |
| Comprehensive migration programme | Protected high-value URLs and ranking signals across a large, complex website while creating a stronger foundation for future growth. |

### A controlled migration designed around customers, systems and search visibility

The project was delivered as a carefully managed transformation rather than a simple platform replacement. Autoweb Design worked with Palmers to understand the different customer journeys across its brands and locations, the role of service booking and the size of the existing organic footprint before moving the site to its new platform.

| Stage | What Palmers and Autoweb Design worked through |
| --- | --- |
| Discovery and migration planning | Audited the large multi-brand web estate, identified important customer routes and prioritised high-value existing URLs and visibility. |
| Journey and platform design | Built a more flexible website architecture and designed the service-booking wizard around the information customers need to make a booking. |
| Systems integration and migration | Connected the service journey to dealer-management-system availability and pricing, while mapping and moving content and URLs carefully. |
| Launch and optimisation | Validated migration stability, monitored search performance and established a stronger structure for ongoing brand, local and aftersales SEO work. |

### A major migration delivered without a measurable aggregate ranking drop.

For a multi-brand website of this scale, maintaining organic visibility through a platform migration was a critical success measure. The pre-migration and post-migration ranking reports showed that key visibility brackets were maintained or strengthened across the keyword cohort.

| Matched-keyword visibility | Pre-migration | Post-migration | Change |
| --- | --- | --- | --- |
| Exact matched keywords | 779 | 779 | Comparable cohort |
| Position 1 | 88 | 94 | +6 |
| Top 3 | 103 | 109 | +6 |
| Top 10 | 187 | 190 | +3 |
| Top 20 | 383 | 389 | +6 |
| Median best observed position | 21 | 21 | Stable |

 

Across 779 exact-matched keywords found in both reports, top-one positions increased from 88 to 94, top-three positions increased from 103 to 109, top-10 positions rose from 187 to 190, and top-20 positions rose from 383 to 389. The median best observed position remained stable at 21, while the average best observed position improved from 26.9 to 25.3.

Multi-Site Platform

### Group control. Local flexibility.

Every site in your group runs on the same platform — which means one login, one stock management system, one enquiry inbox, and one reporting dashboard. But each dealership retains its own identity, its own brand, and its own local content. Group-level control does not mean one-size-fits-all. 

- Single platform — manage all sites, all stock, all enquiries in one place
- Group-level and site-level views — switch between group overview and individual dealership data
- Centralised stock management — group-wide inventory with site-level publishing control
- Multi-brand support — different OEM brands, different web assets, one platform
- Role-based access — group, regional manager, and dealership-level permissions
- Consolidated enquiry management — all leads across all sites in one inbox
- Group-wide offer management — push promotions to all sites or selected locations

![Admin Dashboard](https://autowebdesign.co.uk/hubfs/dg-platform.webp)

Digital Marketing

### Full-funnel campaigns, managed in-house

 Our dedicated digital marketing team handles every channel for franchise dealers — from Google Vehicle Ads and brand search PPC to SEO, programmatic display, social inventory ads, and email campaigns. Every campaign is managed manually. 

- Google Vehicle Listing Ads — your stock in Google Shopping
- Brand and model search PPC on Google and Bing
- Programmatic display for prospecting and remarketing
- Social Media Advertising - TikTok, Facebook, LinkedIn
- SEO including model-specific landing pages
- Attribution consultancy — which channels drive actual sales
- CRO and A/B testing to improve conversion rates

[Speak to an Expert](https://autowebdesign.co.uk/talk-to-a-digital-marketing-expert)

Campaign Performance Last 30 days

**Online Enquiries**vs. previous period

*+41%*

**Cost Per Enquiry**manual PPC optimisation

*−22%*

**Google Vehicle Ads ROAS**return on ad spend

*4.2×*

**Local SEO Ranking**brand + location terms

*#1*

Stock Feed Management

### New, used, and registered stock — everywhere, accurately

 Our Ad Manager platform handles the complexity of franchise stock feeds — new models with manufacturer pricing, approved used vehicles, registered stock, and promotional pricing — across every major portal, accurately and at scale. 

- AI-Powered Vehicle Advert Generation
- New and used vehicle feeds — cars and vans
- Manufacturer promotional pricing and offers
- Drive-away pricing and dealer delivery options
- Registered and unregistered stock management
- Autotrader Connect real-time API integration
- CAP HPI and Glass's vehicle specification data enrichment
- Emergency support for business-critical feed failures

[See Ad Manager in Action](https://autowebdesign.co.uk/book-a-demonstration)

Ad Manager — Live Feeds ● All Live

**24**New Vehicles

**67**Approved Used

**12**Registered

Auto Trader ✓ Live

Motors.co.uk ✓ Live

CarGurus ✓ Live

Google Vehicle Ads ✓ Live

Facebook Marketplace ✓ Live

> We’ve just launched our new website with Autoweb Design, and we couldn’t be happier with the result! The team were fantastic to work with from start to finish — professional, creative, and genuinely focused on looking after their customers. They understood our vision perfectly and delivered a site that not only looks great but performs brilliantly too.  
> Highly recommend Autoweb Design to anyone looking for a top-class website and a team that truly goes the extra mile.

**Scottish Vauxhall**

## Ready to see the platform?

 Book a demonstration and we'll walk you through the multi-site platform, reporting dashboard, CMS, and API integrations — tailored to your group's structure. 

 Book a Demo [Call 01757 211700](tel:01757211700)

![Autoweb Design Logo](https://autowebdesign.co.uk/hubfs/Images/Vert-white.webp)

#### Company

- [Home](https://autowebdesign.co.uk/)
- [About us](https://autowebdesign.co.uk/about-autoweb-design)
- [Core Values](https://autowebdesign.co.uk/core-values)
- [Reviews](https://autowebdesign.co.uk/reviews)

#### Services

- [Websites](https://autowebdesign.co.uk/car-dealer-websites)
- [Automotive Stock Feeds](https://autowebdesign.co.uk/automotive-software/stock-feeds)
- [Google Vehicle Ads](https://autowebdesign.co.uk/car-dealer-ppc)
- [SEO](https://autowebdesign.co.uk/car-dealer-seo)

#### Information

- [About us](https://autowebdesign.co.uk/about-autoweb-design)
- [Contact us](https://autowebdesign.co.uk/contact-autoweb-design)
- [Blog](https://autowebdesign.co.uk/blog)

[Privacy Policy](https://autowebdesign.co.uk/autoweb-design-privacy-policy) [Terms & Conditions](https://autowebdesign.co.uk/autoweb-design-terms-and-conditions)

 ©  Autoweb.co.uk Ltd. All Rights Reserved.

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.autowebdesign.co.uk/dealer-groups/#service",
  "@type" : "Service",
  "areaServed" : {
    "@type" : "Country",
    "name" : "United Kingdom"
  },
  "audience" : {
    "@type" : "Audience",
    "audienceType" : "UK Automotive Dealer Groups"
  },
  "description" : "Enterprise multi-site website platform with group-level reporting, flexible CMS for in-house marketing teams, and REST API integration with Salesforce, HubSpot, and PowerBI for UK dealer groups.",
  "hasOfferCatalog" : {
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      }
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        "name" : "Enterprise REST API — Salesforce, HubSpot, PowerBI"
      }
    } ],
    "name" : "Dealer Group Services"
  },
  "name" : "Multi-Site Automotive Website Platform for Dealer Groups",
  "provider" : {
    "@type" : "Organization",
    "name" : "Autoweb Design",
    "url" : "https://www.autowebdesign.co.uk"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.autowebdesign.co.uk/dealer-groups/#webpage",
  "@type" : "WebPage",
  "about" : {
    "@id" : "https://www.autowebdesign.co.uk/dealer-groups/#service"
  },
  "breadcrumb" : {
    "@type" : "BreadcrumbList",
    "itemListElement" : [ {
      "@type" : "ListItem",
      "item" : "https://www.autowebdesign.co.uk",
      "name" : "Home",
      "position" : 1
    }, {
      "@type" : "ListItem",
      "item" : "https://www.autowebdesign.co.uk/dealer-groups/",
      "name" : "Dealer Groups",
      "position" : 2
    } ]
  },
  "description" : "Multi-site website platform, flexible CMS, group-level reporting, and enterprise API integration for UK dealer groups.",
  "isPartOf" : {
    "@id" : "https://www.autowebdesign.co.uk/#website"
  },
  "name" : "Automotive Websites for Dealer Groups | Autoweb Design",
  "url" : "https://www.autowebdesign.co.uk/dealer-groups/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://autowebdesign.co.uk/dealer-groups#dealer-group-platform",
  "@type" : "Service",
  "description" : "A multi-site website platform for dealer groups with group-level reporting, a flexible CMS and REST API integrations.",
  "name" : "multi-site website platform for dealer groups",
  "provider" : {
    "@id" : "https://autowebdesign.co.uk/#organization",
    "@type" : "Organization",
    "name" : "Autoweb Design",
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  },
  "review" : {
    "@type" : "Review",
    "author" : {
      "@type" : "Organization",
      "name" : "Scottish Vauxhall"
    },
    "reviewBody" : "We’ve just launched our new website with Autoweb Design, and we couldn’t be happier with the result! The team were fantastic to work with from start to finish — professional, creative, and genuinely focused on looking after their customers. They understood our vision perfectly and delivered a site that not only looks great but performs brilliantly too. Highly recommend Autoweb Design to anyone looking for a top-class website and a team that truly goes the extra mile.",
    "reviewRating" : {
      "@type" : "Rating",
      "bestRating" : "5",
      "ratingValue" : "5",
      "worstRating" : "1"
    }
  }
}
```