PPC for Car Dealers

Trusted automotive PPC experts with a proven track record


Managed Automotive PPC Services From Autoweb Design

Your car dealership website can’t be considered successful without visitors. Alas, that’s all common. With more competition than ever before, getting found online by potential customers can be tricky — and ultimately, if no one knows that your site exists, then the impact of your digital presence will be close to zero. You’ll miss those all-important sales.  

At Autoweb Design, it’s our mission to get your car dealership seen by the right people at the right time. We offer advanced, effective automotive PPC (Pay Per Click) services that can help to transform your digital marketing strategy. Rather than adopting a slow — and often ineffective — “wait and see” approach, our team of seasoned marketing experts will put together a robust car dealer PPC campaign that yields results. We work closely with you to ensure we are always staying on top of your competition. 

 If you’re ready to take your car dealership website visitors to the next level, don’t hesitate to contact one of our friendly team members. We’re confident we can provide the standard of automotive PPC services you need to accelerate sales.  


Experienced Team

Our expert team manually optimise your campaign for maximum results, using our own bid calculation methods.


Powerful Tools

Where ads are based on vehicle stock, we can make use of our AutoAds software to automatically create ad copy daily.


Performance & Transparency

We are passionate about becoming trusted partners. As such we will report to you in the way that you need and are always on hand.

How We Can Help

Many car dealerships have entrusted us with their digital marketing success in the past, and we’re confident that you’ll be just as eager to work with us when you see what we can do for you.  

Reduce Wasted Spend

We’ve clarified that PPC advertising can be effective. But it can also be ineffective. Modern digital marketing is complex, and it’s no longer possible to simply publish advertisements and expect them to get results. That method will likely result in lost money, time, and customers. 

Add Experience to Your Team

To get the most from your PPC campaigns, it’s important to partner with professional experts who have a proven track record of getting results for clients. And that’s just what we offer here at Autoweb Design. Our experienced team have a wealth of PPC experience both within the automotive industry as well as outside industries ranging from fashion retail to banking and e-commerce.

Automotive Expertise

There’s no shortage of marketing agencies that offer PPC services. Autoweb Design stands out because we specialise in the automotive sector. You may get good PPC results at a car dealership if you work with a general digital marketing agency. However, your results may not be optimal because they will need to learn about the keywords and strategies that work in automotive. 

How We Work  

At Autoweb Design, we take our experience seriously. We know that our advanced, human-led PPC campaigns yield better results than automated options — and that they also make better use of your marketing budget. 

Our team manually calculates bids, develops strategies, and optimises the campaign to get the most return for your ad spend. Many car dealerships automate this part of their marketing campaigns. Still, while this approach brings convenience, it does so at the cost of effectiveness. Ultimately, effectiveness and return on investment should be the top priority of a PPC campaign. 

 By putting a human eye on your campaigns, we’re able to draw out the keywords that are high-value and relevant, which allows us to put together advertisements that get the right kind of clicks. Our team will undertake the optimisation activities shown here on an ongoing basis. 

On top of this, we constantly communicate with our clients, provide a monthly report and we are always ready to answer questions over the phone or by email.  

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Ongoing Optimisation

Our PPC experts will perform the following tasks on an ongoing basis to maximise your account performance.

Some Typical Activities

  • Test Ad Copy
  • Test Ad Extensions
  • Competitor Analysis
  • Keyword Bid Calculation
  • Bid Adjustments (Location/Schedule & More)
  • Device Optimisation
  • Keyword Cleaning (Negative Keywords)
  • Keyword Discovery
  • Landing Page Optimisation
  • Quality Score Analysis
  • Match Type Adjustment
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Autoweb Design: Human Expertise & Powerful Tools

There’s more than one digital marketing agency to choose from. But if you run a car dealership, you’ll find no agency better equipped to push your business towards success than Autoweb Design. We specialise in the car dealership sector and have a proven track record of getting results for our clients. We’ve been in the car dealership advertising field for nearly twenty years, and given our success, we will likely still be getting results twenty years later. In other words, when you work with us, you’re in safe hands. 

We won't waste time on repetitive tasks so that we spend it on optimising your campaigns. For campaigns where manual creation of ads is impractical we have our in-house software called AutoAds. We’ll use AutoAds software in cases where ad campaigns change daily with stock.

Communication and transparency are two aspects of our work that are prioritised, and we feel that this creates a strong partnership through mutual trust.

Understanding PPC

There’s more than one way to attract website visitors, but some are more common than others. You’ll know from your own internet usage the vital role that search engines play in the consumer journey, especially Google.

The bottom line is that car dealerships that appear on the first page of Google (and Bing) will receive more visitors — and, likely, make more sales — than ones that appear further down the results. In other words, where you appear on Google can make an enormous difference to the long-term success of your car dealership.

There are two methods for achieving a better Google ranking. One, investing in SEO (Search Engine Optimisation), is a long-term strategy. The other, PPC marketing, is a faster strategy. PPC for car dealerships gives businesses a greater chance of appearing at the top of Google’s search results and get ahead of their competition. When done correctly, the results can be quick and effective, making it an essential part of any car dealership’s digital strategy. 

So how does it work? PPC is an advertisement strategy that stands for Pay-Per-Click. Your advertisement (such as a link to your car dealership website) is promoted on Google (and/or Bing), and you only pay when someone clicks the link. It’s not the only digital marketing strategy, but it is a popular one. After all, there’s no other way to appear at the top of the results page so quickly in such an affordable way.  

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If you’re somewhat familiar with digital marketing, then you’ll likely have heard of both PPC and SEO, and you may be wondering which one is right for your car dealership. However, it’s best not to think in terms of either/or when considering PPC and SEO. In truth, they should both form part of your digital marketing strategy. 

Strong PPC and SEO are a winning recipe for success. They’re both effective, just over different timescales. PPC provides fast results. SEO is a long-term strategy that can significantly affect your organic traffic. At Autoweb Design, we offer both PPC and SEO services to car dealerships. We take a holistic approach to digital marketing and Our PPC & SEO specialists work closely together to ensure the success of your strategy. 

The Benefits of PPC for Car Dealerships 

All online businesses can benefit from PPC marketing, but especially car dealerships. Just check out some of the many benefits of PPC for car dealerships: 

Get In Touch With Autoweb Design Today

If you’re ready to take your PPC campaigns to the next level, don’t hesitate to contact Autoweb Design today. Our team is ready to discuss your PPC-related needs and problems and develop a solution that gets the results you’re looking for. We’ve won plenty of five-star reviews from clients thanks to the quality and professionalism of our work, and we’re confident that you’ll be just as satisfied as they are. 

Automotive PPC - An explainer from one of our paid search experts


What is PPC (Pay Per Click)

PPC, or Pay Per Click is a way of buying ad space at the top of Google search results so you appear for specific keywords that are relevant to your business. You do not need to invest as much time in your automotive PPC like you do with SEO, but it is a more costly activity overall, however it produces instant results as you only pay when someone clicks on your ad.


How does PPC work?

We’ve established that PPC is effectively buying advertising space on Google, usually above organic results – the premise is to buy visitors rather than rely on organic visibility.

Campaigns are created based on the areas of your website you want to target and then ads are written which will appear on search results for the keywords you target. For example, you may want to rank for ‘Ford dealer in Northampton’ but your organic position for this search term is too low to receive traffic. PPC allows you to bid on this search term and your ad will show when all requirements are met (geographical location, bid amount and keyword match type).


Is this Google Ads?

Here at Autoweb Design, we primarily use Google Ads as Google is the dominant search engine. Based on your offering, Microsoft advertising (Bing) may also be appropriate, but we would look at this on a case by case.

We do offer paid advertising on social channels if you want to reach new audiences using social platforms.


How we manage your Automotive PPC campaigns

If you are new to PPC, it’s recommended that you speak to one of our PPC specialists at Autoweb Design as it is very easy to rinse your budget if you are new to PPC. 

As part of our management fee, we will optimise your account so it performs for you, which includes ad and campaign creation, bid optimisations, keyword research, building extensions, A/B ad testing and keyword optimisations.

Get a Free Audit of Your Current PPC Accounts

We will take a look at your existing paid search accounts through Google ads or Bing ads and give you our feedback on what we think is good and what we would do differently (and why).

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