Specialist Automotive Software

Flexible Automotive Website Creation

The Fraternity Automotive CMS is composed of a large suite of automotive web components, in addition to standard web components. When these are combined with the page builder dealerships and OEMs are empowered to create and deploy high-performance automotive websites to deliver their online marketing strategy.

This software provides the foundation for our car dealer website design service.

Helping OEMs and Dealerships to Adopt Agency Model Quickly

Adapting to agency model vehicle retailing brings a unique set of challenges for both dealership and OEM. The last thing these organisations need is a long, drawn-out software engineering process that results in a solution that neither scales nor adapts.

Our software allows for the efficient flow of vehicle and transaction information between OEM, dealership, and consumer. As our other solutions demonstrate, we know how to transform, enrich and relocate vehicle data within complex networks and this software puts these capabilities on full display. The management system, with its easy to use user interface and powerful reporting capabilities, is complemented by a customisable communication and distribution system, keeping all stakeholders informed of movements and progress in a way that works for them, with the right messaging to protect brand equity. 

The system integrates with CRM and DMS systems as well as payment gateways to efficiently link into existing automotive technology ecosystems so that retail operations are effective. Reservations and returns are also handled with ease.

Because the software holds a single source of truth for vehicle status, adding other initiatives such as localised manufacturer websites and vehicle locators is simple and fast, creating the perfect agency model marketing solution quickly and cost-effectively. Finally, because it is built with a microservices approach, it is simple to adapt as things change, providing a maintainable, future-proof software solution.

Transforming and Enriching Vehicle Data For Use In Adverts

Ensuring that stock can be transformed into adverts is a challenge due to the large amounts of vehicle data available. Our vehicle management system provides a single location for dealerships and OEMs to record stock from a single location to many. Stock can be transferred between locations as required, reserved or sold. 

Stock can be populated manually via a simple user interface that leverages registration plate lookups and provides a taxonomy for unregistered vehicles. This lookup provides basic vehicle information which can then be enriched further through powerful integrations with leading vehicle data providers such as CAP, CDL and Auto Trader. The system doesn't just enrich data that is manually input though, through deep integrations with dealer management systems (DMS) the system can automatically import basic vehicle information, then enrich it with data as well as images from popular vehicle imagery solutions (or just photos and videos). What makes this software so powerful is its enter-prise level scalability for ETL (Extract, Transform, Load). 

The system can handle large amounts of data and perform complex transformations to the data, even cleansing it using custom functions. This is the tool that the industry uses to manage stock vehicle data efficiently.

Extensive Reporting Tool Enabling Dealerships to Make Informed Decisions on Stock

As an add on to the stock management solution (vehicle ad manager), we provide a suite of reports that can be viewed in a simple user interface or sent to emails on a schedule. Standard reporting used by automotive professionals include vehicle imagery reports, video usage reports, time in stock and ad views.

In addition to our standard range of reports, we are able to provide bespoke reporting solutions on request, feel free to get in touch to discuss your requirements.

Enabling Dealerships to Run Highly Tailored, Relevant PPC Search Ads For Stock Vehicles in Google 

Optimising vehicle ads in Google Search when stock turns over daily is not a viable use of a marketing manager's time, even if it were possible. Still, retailers want their stock to be as visible as possible and Google Search is an important research channel for consumers. 

Having ads and landing pages that are highly tailored to specific keyword searches will improve ad quality score and reduce click costs. Our Auto Ads system automatically manages your stock vehicle ads in Google based on your stock to take advantage of this.

Helping Consumers Create Their Ideal Vehicle Online

Our vehicle configurator software is driven by a database of vehicles and options which includes accessories and extras, providing consumers with linear front-end journey that enables them to build a vehicle and see the price for the options they select. This vehicle can then be stored and used in-showroom and/or emailed to the consumer and dealership/OEM.

The journey can include finance options and calculators, even allowing the consumer to apply for finance and complete the process online. There is also the option as to whether the configurator ends with the creation of a deal, the reservation of a vehicle or the full online purchase of a vehicle whether it is in stock or a factory order.
The configurator is completely customisable on the front-end and so can be integrated seamlessly into an existing website.

A major piece of flexibility afforded by this software is the ability to drive the configurator using third-party vehicle data or owned OEM data that does not rely on third-parties. The latter can mean that changes to options can be implemented faster using a simple user interface to amend the data.

The solution provides a seamless link between website and showroom, providing a brilliant customer journey and making the buying process more efficient for retailer and consumer.