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Vehicle Stock Feeds

AD MANAGER

Dealer Stock Feed System

Over 35

Thousand

VEHICLES RUNNING THROUGH OUR SYSTEM EACH DAY

Over 5

Hundred

Automotive websites backed by Ad Manager

PROVEN RELIABILITY AT SCALE

The Enterprise-Level Vehicle Stock Feed Management System With AI Tools Built-In

Vehicle Stock Feed Data

AD MANAGER

Accurate data, in the right places.

STOCK FEED MANAGEMENT

Proven Reliability at Scale

Autoweb's Ad Manager software provides dealers with advert efficiency and accuracy so they know that stock is advertised in the right way, at the right time and in the right places. With outbound feeds to industry names like Auto Trader, Motors, CarGurus, AA Cars, eBay, Facebook and Google, dealers can manage their vehicle adverts across websites and sales channels in a scalable way.

Some solutions may offer a level of flexibility, but too often, these implementations are done in ways that are not scalable or maintainable. Our core software manages thousands of dealer feeds daily, which is critical in offering proven reliability so that dealership ads are not only feature-rich and attractive but are shown on the right advertising platforms correctly and accurately.

In the fast-paced world of automotive retail, efficiency, flexibility and accuracy are essential. Having been an automotive retail provider for twenty years, we understand and appreciate this more than most and through continual innovation our stock feed system stands above the competition.

FLEXIBLE VEHICLE DATA

Providing the flexibility that dealerships need

Many feed management systems require input in a very rigid format, a popular format being DMS14 feed files. Our translation and integration layers are designed for the more complex reality of dealership data.

01

Translation Layer

Vehicle data within a dealership often contains errors, such as needing to be completed or formatted correctly; this is the reality of working with manually entered data. Autoweb’s feed management software has a sophisticated translation layer that can turn a dealer’s data into advert data seamlessly and at scale.

02

Flexible File Formats

For scheduled feeds that do not run via API, CSV format is widely used for stock feed integration, but it is not always the ideal type of file for a dealership to use. We can advise on APIs or structured files such as XML, CSV or another suitable format.

03

Inbound Feeds

Integrations with popular DMS providers, dealer website providers, manufacturer UVLs and advertising portals. Inbound feeds from Auto Trader can use the real-time Auto Trader Connect API as well as other Auto Trader platforms.

04

Outbound Feeds

New integrations are added as new automotive-retail innovations emerge. Established advertiser destinations are covered, and a dealer’s specific requirement can prompt new feed creation.

05

New & Used Cars, Vans or Motorbikes

Whether a vehicle is a car or a van and whether it is physically in stock, registered or unregistered does not matter to our software. We offer customisation for stock feeds in whatever form is required.

06

Data Expertise

Our experts can guide you on linking stock vehicle data within systems such as Google Analytics, the Google Tag Manager data layer and your CRM or DMS to create reports and insights for informed decision-making.

FUNCTIONALITY

An enterprise-scale solution, built through dealer input.

As an established, enterprise-scale solution, Autoweb's stock feed management platform has reporting and functionality built up over two decades of dealer input, and this development is continuous. In addition to in-house development, partnerships and integrations mean the latest innovations within vehicle advertising are offered within the system.

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The Right Service and Support

Autoweb's vision statement includes providing the best customer service in the industry. Many team members are focused on different levels of technical support.

Our first aim is to reduce the likelihood of feed errors. Our expert data management advisors can help set up vehicle feeds in a robust, easy-to-understand way that still provides the flexibility a dealership needs.

When vehicle advert feeds are not accepted by an advertiser, it is usually business critical. A fast response and fix is what a dealership needs; this urgency is at the core of Autoweb's values.

HOW A VEHICLE FEED WORKS

From source data to a published advert.

Automotive retailers use a vehicle feed management system, or stock feed system, to streamline and automate the management of their vehicles in stock.

01

Input and Capture

Vehicles are entered manually through a user interface or through inbound stock feeds from a DMS or another source. This can use an API, CSV through FTP, XML or another scheduled feed.

02

Transform and Enrich

Once the system receives vehicle information, its data is enriched and/or transformed to make it compatible with the system’s data structure. Vehicle specification information can be added through integrations, and the dealer can amend media, descriptions and pricing.

03

Publish and Report

When an advert is ready, the system sends advert information to third-party advertisers and the dealer’s website through API integration or a scheduled stock-feed file. Reports can then support review of images per vehicle, days in stock and stock mix.

ADDITIONAL SYSTEM BENEFITS

A more reliable route from stock to customer.

The alternative to a stock feed system is often a combination of spreadsheets and repeated manual data entry. A controlled feed process reduces repetition when vehicle information, images or pricing change.

01

Efficiency And Time Savings

Managing vehicle stock manually can be time-consuming and prone to errors. Autoweb’s software automates tasks such as updating vehicle listings and distributing them to multiple platforms.

02

Consistency Across Channels

The software helps keep vehicle listings uniform and accurate across the dealership’s website, third-party websites and social media.

03

Improved Customer Experience

With more time to spend on quality images, videos and information, dealers can provide a better vehicle search experience with comprehensive vehicle details.

04

Streamlined Marketing

Vehicle adverts can be enhanced with high-resolution images, detailed vehicle descriptions and easy access to vehicle financing options.

05

Data-Driven Decisions

Analytics and reporting within the software allow dealerships to review stock performance, marketing activity and the information that supports decisions.

SELECTING A PARTNER

Choosing the Right Vehicle Stock Feed Management System

Choosing a software partner is a significant decision. These are the practical points to consider when selecting a vehicle stock feed management system for a dealership.

Compatibility

Does the system work with the existing DMS, website platform, third-party marketplaces, video/imagery suppliers, finance and vehicle-specification information? 

Scalability

Can the system grow as stock, locations and requirements expand in data volume and complexity? 

Reliability

Is it an established system with a track record of servicing a significant number of dealerships? 

User-friendliness

Can staff learn and use it comfortably, supporting productivity rather than adding unnecessary steps? 

Customisation

Can vehicle listings support the dealership’s branding, advert currency, drive-away price, delivery, reserved stock and promotions? 

Support and training

What level of technical support and training does the provider offer when the feed needs attention? 

Security

Does the system meet the information-security practices the dealership requires? 

Cost and roadmap

What is the total cost of ownership, and how has the provider adapted to recent industry changes? 

AUTOMOTIVE STOCK FEEDS

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