Car Dealer Website SEO
What is SEO?
SEO, or Search Engine Optimisation, involves a variety of strategies and techniques aimed at enhancing a website's ranking on search engine results pages (SERPs). This process includes optimising content with relevant keywords, improving site speed, ensuring mobile-friendliness, and building quality backlinks.
By effectively implementing SEO, businesses can increase their online presence, attract more organic traffic, and ultimately drive more conversions.
Why you need SEO
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Increased Visibility and Traffic
SEO boosts your rankings, leading to more clicks and organic traffic to your site.
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Cost-Effective Marketing
Unlike paid advertising, SEO can drive high-quality traffic to your site 24/7 without ongoing costs.
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Credibility and Trust
Websites ranking higher in search results are perceived as more trustworthy by users.
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Enhanced User Experience
SEO optimizes site speed, navigation, and content quality, improving user satisfaction.
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Measurable Results
With SEO tools, you can track your progress and make data-driven decisions to improve your online presence.
How we can help
SEO Services
Our SEO services are tailored to your business needs. We'll optimise your website's content, structure, and technical aspects to improve your search engine rankings. From keyword research to link building, we'll implement strategies that drive real results.
1. Local SEO
2. Indexing & crawlability techniques with technical SEO
3. Benchmarking performance
4. Keyword research & On-page SEO
5. Off page SEO & outreaching
Local SEO - Google my Business
Google My Business has been shown to have a direct correlation to local SEO — especially when it comes to showing up in the GoogleLocal Pack (3 map listings that appear at the top of Google). This listing can often show above organic listings so something that needs to be optimised correctly to avoid giving business to competitors.
OPTIMISE PART 1
Enhance your business profile by incorporating high-demand keywords that align with current market trends. This strategy not only improves search engine visibility but also attracts a targeted audience actively seeking your services.
OPTIMISE PART 2
Ensure your contact details are consistent in Google My Business. This consistency is crucial for local SEO, as it helps search engines verify your business's legitimacy and improves your chances of appearing in local search results.
OPTIMISE PART 3
Regularly review and update your service categories. This ensures that potential customers can easily find accurate information about your services and the areas you cover, enhancing your visibility and credibility.
Technical SEO
Reach Your Intended Audience
Technical SEO is the process of optimising your website's infrastructure to make it more accessible, faster, and easier for search engines to crawl, index, and rank. It's the foundation that supports all your other SEO efforts, ensuring your content reaches its intended audience.
How We Will Optimise:
● Conduct thorough site audits to identify and fix technical issues
● Optimise your site's speed and performance
● Ensure mobile friendliness across all devices
● Implement advanced schema markup for rich snippets in search results
● Resolve crawl errors and improve site structure
● Secure your site with HTTPS implementation
Off-Page SEO
Off-Page SEO refers to all the optimisation efforts that happen outside your website to improve its visibility and search engine rankings. It's about building your site's authority, relevance, and trustworthiness through external signals.
Skyrocket Your Search Rankings
Off-Page SEO is crucial for climbing the search engine ladder, making your site more visible to potential customers.
Boost Your Brand's Credibility
When reputable sites link to you, it's like getting a vote of confidence, signalling to search engines that your content is valuable and trustworthy.
Expand Your Online Presence
Off-Page SEO increases your brand's visibility across the web, driving more traffic and potential leads to your site.
Gain a Competitive Edge
In crowded markets, a strong Off-Page SEO strategy can be the differentiator that sets you apart from competitors.
Enhance Local Visibility
For local businesses, Off-Page SEO is vital for appearing in local search results and attracting nearby customers.
On-Page SEO
Make Your Website Irresistible
On-Page SEO is the process of optimising individual web pages to rank higher in search engine results and attract more relevant traffic. It's about making your website not just visible, but irresistible to both search engines and users.
As an example, if your dealership is in Leeds you want to rank for your cars in this area, so if you have many Ford Focus cars a search term like ‘Used Ford Focus in Leeds’ is what you need to rank for.
To maximise conversions, leads and sales we need to become visible in search engines for all related search terms which are appropriate for your stock.
What Can You Expect - Results
Keyword Ranking & On-Page Improvements
We track a number of keywords that we are working on for your local areas and, using a premium SEO tool, we can see how these keywords perform month on month. We would expect to see keyword improvements from month 1.
GMB visibility
Google my Business listing should appear more often when optimised. This in turn drives traffic to the website. We would expect to see visibility improvements within the first 3months.
More Conversions
Better landing page content is likely to lead to more conversions. Once visibility has increased, we would expect to see more conversions between months 3 and 6. The SEO project is subject to a 6-month commitment, which then switches to a 30-day rolling thereafter.