Google Vehicle Ads (also known as Vehicle Listing Ads) are imagery based, Google shopping channel ads, specifically for Vehicles, allowing automotive dealers and manufacturers to proactively showcase their vehicle inventory in an aesthetically appealing and dynamic way.
Whilst product listing ads via the Google Shopping Channel are nothing new, they have never been available to the automotive arena. This new format of advertising is specifically designed for automotive businesses to promote their inventory through Google Search Engine results. As with all product listing ads, these vehicle listing ads are performance focussed, designed to attract potential customers who are proactively looking to buy a vehicle.
There are many reasons why car dealers should use Google Vehicle Ads.
Google vehicle ads is currently in closed Beta in the UK. Some of our clients have been able to gain access through us. Google are still staying very quiet when it comes to an official release date. You can register your interest to be one of the first to know when it's available.
In order to utilise Google Vehicle Ads to its full potential, setup is quite complex. The good news is, as a leading specialist agency within the automotive arena, Autoweb Design has already been involved at beta level. This means we have the knowledge and experience to roll-out solutions for large and small dealer groups, in an efficient and timely manner.
As with all shiny new things, demand is high. Therefore, we suggest either speaking to your account manager at your earliest convenience.
We will take a look at your existing paid search accounts through Google ads or Bing ads and give you our feedback on what we think is good and what we would do differently (and why).