Google Vehicle Ads for Car Dealers

What are Google Vehicle Ads?

Google Vehicle Ads (also known as Vehicle Listing Ads) are imagery based, Google shopping channel ads, specifically for Vehicles, allowing automotive dealers and manufacturers to proactively showcase their vehicle inventory in an aesthetically appealing and dynamic way.

Whilst product listing ads via the Google Shopping Channel are nothing new, they have never been available to the automotive arena. This new format of advertising is specifically designed for automotive businesses to promote their inventory through Google Search Engine results. As with all product listing ads, these vehicle listing ads are performance focussed, designed to attract potential customers who are proactively looking to buy a vehicle.

Google Vehicle Ads - Proven Success

79% of car buyers use search engines during their purchase journey—have your cars right where they’re searching.

ENHANCED VISIBILITY

Showcase your inventory at the top of Google search results, ensuring maximum exposure to car buyers. Google Vehicle Ads are positioned above all results in a Google search.

HIGHER ENGAGEMENT

UK dealerships experience a 25% boost in click-through rates compared to standard text ads on the Google platform ensuring more exposure for your stock.

COST EFFECTIVE

Based on our own data, dealers have experienced on average 30% lower cost per acquisition compared to traditional PPC campaigns.

TARGETED REACH

Advance targeting options allow you to reach specific demographics, interests and locations. As a Google Partner, we have access to features which aren’t readily available to standard users

Case Study: Exceptional Results in Just Four Months

Discover how our strategic approach to Google Vehicle Ads delivered an 84% increase in conversion volume, a 69% boost in conversion rate, and a 66% reduction in cost per conversion

Generating more enquiries.

Our client is a multi-award winning car dealership with multiple locations in the midlands. They have successfully run multiple campaigns across search, display and performance max. For this exercise we:

· Focused on identifying new opportunities within the paid media space.

· Prioritized increasing used car traffic and generating more enquiries.

· Ensured strategies complemented existing campaigns for optimal results.

· Maintained a budget-conscious approach throughout the process.

Should I use Google Vehicle Ads?

There are many reasons why car dealers should use Google Vehicle Ads.

Qualified leads.
As well as appealing imagery, vehicle listing ads contain top-level information such as price and registration year, so potential customers are already somewhat informed and engaged when they click on your ad.

By reaching audiences who are actively searching on Google for cars, the potential for generating meaningful leads, increases exponentially.

Cost-Effective.
Vehicle Ads are charged on a cost-per-click basis, meaning you only pay when someone engages with your ad(s).

Showcase your entire inventory in real-time.
As with all listing ads, Google Vehicle Ads run via a feed and dynamically updates on a daily basis.

Measurable results.
Campaign results are readily available in your Google Ads account and optimisable, according to performance.

Omnichannel approach.
Vehicle listing ads give you the option to target online customers or encourage potential buyers to visit your dealership, giving potential customers a choice.

Remove reliance on third-parties.
With the ability to attract potential customer at the at the point of search, dealers can drive traffic and enquiries directly to their website(s) in a far more cost-effective manner than through a third party, such as Autotrader.

Get In Touch With Autoweb Design Today

In order to utilise Google Vehicle Ads to its full potential, setup is quite complex. The good news is, as a leading specialist agency within the automotive arena, Autoweb Design has already been involved at beta level. This means we have the knowledge and experience to roll-out solutions for large and small dealer groups, in an efficient and timely manner.

As with all shiny new things, demand is high. Therefore, we suggest either speaking to your account manager at your earliest convenience.