AUTOMOTIVE PAID MEDIA

Google Vehicle Ads

A vehicle-led paid advertising format designed to showcase your current stock when customers are actively searching.

Talk to an expert What are Google Vehicle Ads?

VEHICLE STOCK

Feed-led advertising.

Connect your current vehicle data to a visual advertising journey.

VISUAL FORMAT

Show the car early.

Use imagery and core vehicle information to support an informed click.

SPECIALIST SETUP

An automotive campaign is only as useful as the information behind it.

THE FORMAT

What are Google Vehicle Ads?

Google Vehicle Ads are imagery based, Google shopping channel ads, specifically for vehicles, allowing automotive dealers and manufacturers to showcase vehicle stock in an aesthetically appealing and dynamic way.

VEHICLE-LED FORMAT

Make your stock visible

A visual way to promote your current stock.

Google Vehicle Ads are an established vehicle-led advertising format within Google Search. They allow automotive retailers to present eligible stock/inventory with imagery and core vehicle information, directing prospective buyers to a relevant vehicle page or dealership website.

The format uses vehicle data feeds, making it suitable for campaigns built around current inventory and the searches customers make while researching a vehicle.

HOW THE FORMAT CAN HELP

Vehicle data, presented where it matters.

Present your current stock where potential customers are searching with great imagery and accurate vehicle data.

ENHANCED VISIBILITY

Showcase your vehicle stock at the top of Google search results, ensuring maximum exposure to car buyers. Google Vehicle Ads are positioned above all results in a Google search.

HIGHER ENGAGEMENT

We have seen significantly higher click-through rates compared to text-based search ads.

COST EFFECTIVE

Based on our own data, dealers have experienced on average 30% lower cost per acquisition compared to traditional PPC campaigns.

TARGETED REACH

Advance targeting options allow you to reach specific demographics, interests and locations. As a Google Partner, we have access to features which aren’t readily available to standard users.

CLIENT CASE STUDY

Case Study: Results after Four Months

This client case study reports an 84% increase in conversion volume, a 69% boost in conversion rate, and a 66% reduction in cost per conversion over the reviewed period.

VEHICLE FEEDCAMPAIGNENQUIRY

A considered campaign approach, from requirements to results.

Generating more enquiries.

Our client is a multi-award winning car dealership with multiple locations in the midlands. They have successfully run multiple campaigns across search, display and performance max. For this exercise we:

Focused on identifying new opportunities within the paid media space.
Prioritised increasing used car traffic and generating more enquiries.
Ensured strategies complemented existing campaigns for optimal results.
Maintained a budget-conscious approach throughout the process.

A PRACTICAL CONSIDERATION

Should I Use Google Vehicle Ads?

There are many reasons why car dealers should use Google Vehicle Ads.

Qualified Leads

As well as appealing imagery, vehicle listing ads contain top-level information such as price and registration year, so potential customers are already somewhat informed and engaged when they click on your ad.

Cost-Effective

Vehicle Ads are charged on a cost-per-click basis, meaning you only pay when someone engages with your ad(s).

Showcase Your Stock

As with all listing ads, Google Vehicle Ads run via a feed and dynamically updates on a daily basis.

Measurable Results

Campaign results are readily available in your Google Ads account and optimisable, according to performance.

Omnichannel Approach

Vehicle listing ads give you the option to target online customers or encourage potential buyers to visit your dealership, giving potential customers a choice.

Remove Reliance on Third-Parties

With the ability to attract potential customer at the at the point of search, dealers can drive traffic and enquiries directly to their website(s) in a far more cost-effective manner than through some third-party advertising portals.