Should I use Google Vehicle Ads?
There are many reasons why car dealers should use Google Vehicle Ads.
Qualified leads.
As well as appealing imagery, vehicle listing ads contain top-level information such as price and registration year, so potential customers are already somewhat informed and engaged when they click on your ad.
By reaching audiences who are actively searching on Google for cars, the potential for generating meaningful leads, increases exponentially.
Cost-Effective.
Vehicle Ads are charged on a cost-per-click basis, meaning you only pay when someone engages with your ad(s).
Showcase your entire inventory in real-time.
As with all listing ads, Google Vehicle Ads run via a feed and dynamically updates on a daily basis.
Measurable results.
Campaign results are readily available in your Google Ads account and optimisable, according to performance.
Omnichannel approach.
Vehicle listing ads give you the option to target online customers or encourage potential buyers to visit your dealership, giving potential customers a choice.
Remove reliance on third-parties.
With the ability to attract potential customer at the at the point of search, dealers can drive traffic and enquiries directly to their website(s) in a far more cost-effective manner than through a third party, such as Autotrader.
