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Cars outside a dealership

DISPLAY ADVERTISING FOR CAR DEALERS

Stay relevant after the first visit.

Automotive display advertising, prospecting and retargeting managed around a clearer route back to your dealership website.

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RELEVANT DISPLAY MESSAGE

VEHICLE DISCOVERY

Put a useful dealership page back in view.

VIEW THE VEHICLE

AUDIENCE SIGNAL

A relevant moment for the campaign.

NEXT PAGE

Vehicle, offer, event or enquiry detail.

THE RETURN PATH

Relevant attention should resolve at a useful next visit.

WHAT IS AUTOMOTIVE DISPLAY ADVERTISING?

Put a relevant dealership message in clearer view.

Display advertising helps a dealership present a considered message while potential customers browse online. The purpose is not to interrupt the journey, but to give the right customer a reason to continue it on a useful dealership page.

THE RETURN PATH

Every message should make the next dealership visit easier to understand.

  1. 01

    Reach with a purpose

    Shape the audience approach around the relevant customer context and the role the campaign needs to play.

  2. 02

    Use a relevant message

    Connect the display creative to a vehicle, service, event or dealership proposition that merits attention.

  3. 03

    Continue on the right page

    Send the visitor to a useful dealership page that can carry the detail and give a clear next action.

THE DISPLAY-ADVERTISING ROUTE

From a relevant signal to a useful dealership visit.

  1. 01

    Audience signal

    Start with the customer context that makes the message relevant.

  2. 02

    Display message

    Use a considered campaign creative and proposition.

  3. 03

    Dealership website

    Direct attention to the page where useful detail can continue the journey.

  4. 04

    Campaign review

    Monitor the activity and use ongoing feedback to guide next steps.

Prospecting

Reach a relevant new audience with a clearer proposition.

Prospecting uses audience profiling and display targeting to make a dealership message available to people who may not yet have visited the website. It is an awareness and engagement route, not a substitute for a useful landing page.
Car buyers at a dealership

New Discovery

Make the message useful to the next potential customer.

The first interaction still needs a clear reason to continue.

A prospecting campaign can introduce an automotive business, vehicle story, service or event to a relevant new audience. The creative should make the purpose clear and direct attention to a page with the information needed to explore further.

A thoughtful destination matters. It gives the website visit a purpose and lets the dealership provide the vehicle, service or event detail that the display message cannot carry on its own.

PROSPECTING ROUTE

Relevant audience context, considered display creative, useful landing page and a clear next action.

 

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RETARGETING / REMARKETING

Keep the dealership page in view after an earlier visit.

Retargeting enables a dealership to show display advertising to people who have already visited its website while they browse elsewhere online. It gives a previous visitor a considered route back to relevant vehicle, service or offer detail.

For automotive businesses, where the customer journey can involve more than one visit, the message should help the visitor return to the page that best supports their next action.

THE RETURN PATH

A previous visit can lead to a clearer next page.

  1. 01

    Earlier visit

  2. 02

    Relevant display message

  3. 03

    Dealership page

  4. 04

    Considered next action

Car dealer retargeting advert

A RELEVANT RETURN

Bring a previous visitor back to the vehicle, service or offer detail that can move the journey forward.

Actively Managed Campaigns

Strategy, monitoring and feedback stay in view.

Autoweb Design works with dealerships to define and implement a retargeting strategy, manage campaigns, monitor activity and provide ongoing feedback. The work is managed as a practical part of the wider digital-marketing conversation.

01

Strategy before placement

Work with Autoweb Design to define the role of prospecting or retargeting within your wider digital marketing activity.

02

Campaign Management

Keep the creative, audience approach and destination page aligned with the dealership’s current message.

03

Monitoring and Feedback

Review campaign activity and receive ongoing feedback so decisions stay grounded in the work being done.

Display Advertising & Retargeting

Take The Next Step.

Talk to a digital marketing expert 01757 211700