We’re pleased to announce the launch of a new website for Simon Shield Cars, a family-run independent used-car dealership in Great Bricett near Ipswich.
For independent dealers, trust is earned by helping customers understand who runs the business, how vehicles are selected, and why they can buy with confidence. The new website is designed to highlight this personal approach.
The homepage hero section puts Simon at the centre of the experience, rather than generic car imagery. A photograph of Simon outside the showroom sits alongside the message that every car is personally selected, checked and prepared to a high standard. It is a simple but important design choice: the site presents the person behind the name before asking visitors to browse the cars.
The website’s visual identity supports this personal approach. The deep green and warm brown palette, 30-year anniversary crest, and authentic dealership imagery give the site a distinctive and established character. The design reflects Simon Shield Cars authentically - as a local, owner-led business rather than an anonymous online retailer.
The website is easy to navigate, with clearly labelled sections. The showroom, testimonials, warranty, news, and About Us sections support the message of careful selection, experience, and long-term local service. Each section helps customers understand the business before making contact.
The new website highlights Simon Shield Cars’ personality, combining a clear used-vehicle search experience with the reassurance of knowing exactly who selects and stands behind each car.