TikTok Automotive Ads for Car Dealers

New: TikTok Releases Advertising Platform for Car Dealers and OEMs.

Recently TikTok have announced that they have added a new campaign type within their ads platform. TikTok Inventory Ads for Car Dealers.

But what does this mean for you and your dealership?

TikTok is a huge social platform which most youngsters will spend hours on per day. This means that there is opportunity for you to get your vehicles in front of the eyes of people who are looking to either buy their first car or upgrade from their first car.

According to Statista, most users of TikTok fall into the 15 - 34 age ranges which may be the perfect demographic for your cars!

What do TikTok Automotive Ads Look Like?

Automotive Ads are currently offered in two creative formats:

• Video + Product Card: Pair engaging video that our users expect from TikTok with personalized and shoppable product recommendations from your catalog.

• Multi-link Carousel Card: No video, no problem. Upload your catalog to TikTok and launch ads with minimal lift, pulling images straight from your catalog. Each image is mapped to its unique URL destination.

TikTok have an article here on TikTok Automotive Ads. This article shows examples of the advertisements.

Why TikTok Automotive Ads with Autoweb?

At Autoweb Design, we are always looking at new ways for our clients to advertise their vehicles and get them displayed in front of the right audience. TikTok Automotive Ads may be a good fit for your dealership.

We have the necessary tools with feed mapping in our engineering team and the expertise of our Paid Media specialist who can get your TikTok Automotive Ads set up and running targeting your desired audience.

Register your interest for TikTok Automotive Ads by contacting marketing@autoweb.co.uk.