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Taking Your Car Dealership’s Social Media to the Next Level with AI

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Taking Your Car Dealership’s Social Media to the Next Level with AI

Does it Actually Write All Your Content for You? Does That Work?


Honestly – No, but it helps. Everything written in this article from the next subheading was created by AI but with me correcting it often, whilst I’d done a fair amount of configuration, it still went off and jumped to other areas of the topic instead of sticking to the flow I had in mind. I think that it would probably improve though use, if it does learn the way I like to write and what I’m trying to say.

So, have a read to the end and see what you think. To me, it’s ideal for coming up with ideas, headings, researching topics and keywords and then generating copy quickly but I suppose I’d think of it more as creating a lot of words that I would then put together, like a (pretty bad) draft. I don’t want to be negative, though, AI is amazing for doing a lot of the fact-finding and working out what customers want to see in the content but putting it all together? It took a lot of intervention even to get to what you see.

So – a great tool to have but not a silver bullet for good content creation – it can help in many other ways as well, if you want to talk about AI in automotive digital marketing then feel free to get in touch.



Are you a car dealership looking to take your social media marketing to the next level? AI can help you create more effective and efficient campaigns that target the right customers, on the right platforms, with the most relevant content. In this article, we’ll discuss the benefits of using AI for car dealership social media marketing and how you can maximise its effectiveness.

Why is Content So Important for Social Media Marketing?

Content is one of the most important aspects of any social media marketing campaign, and car dealerships are no exception. Content can be used to target potential customers by addressing their specific needs and interests and providing helpful information.

What type of Content Should a Car Dealer Post?

The type of content that resonates with your potential customers will depend largely on the social media platforms you are using. For example, visuals and videos are more effective on Instagram, while short-form content is better for Twitter. As for the topics that your audience finds engaging, these are not always related to the automotive industry. It could be anything from lifestyle topics, to life hacks and tips, to industry news.

That said, It could be a bad idea for a car dealership to publish social-media content that isn't automotive-related because potential customers may not think that a car dealership has expertise on those topics. It could be argued that a car dealership should focus on topics such as car maintenance, product launches, and industry updates.

Why is it Difficult to get Content Writing Right?

Content writing for car dealerships can be particularly challenging because of the need to target different customers while utilizing various platforms. Knowing what type of content to post on Facebook, Instagram, and other social media sites can be difficult without a clear understanding of the target audience, their needs, and preferences. Additionally, creating content that resonates with customers and can drive sales requires a great deal of research, skill, and time.

How AI Can Help Automotive Content Marketing

Using Artificial Intelligence (AI) to craft content can help car dealerships to connect with the right customers more quickly and efficiently. AI technology can be used to analyse target customer demographics and behaviours, allowing for more relevant and timely content that appeals to their interests. Additionally, AI-driven content creation tools can be used to generate content quickly and accurately, which can be especially beneficial for busy car dealerships. AI-powered content marketing can help car dealerships to stay ahead of the competition and more effectively target their customers.

How Would AI Write Content if I Just Thought of a Topic?

AI-generated content marketing is becoming more popular for automotive businesses looking to target customers online. With AI, car dealerships can produce meaningful and relevant content on platforms like Facebook and Twitter to engage their customers. AI can be used to generate content that is personalised to the customer, such as providing relevant information, stories, and insights. AI can even provide insights into customer behaviour and preferences so car dealerships can tailor their content to what their customers really want.

AI content marketing can also help to automate certain tasks, such as scheduling content and sharing it across multiple platforms. This can help car dealerships save time and money while still getting their message across. AI can also help car dealerships reach the right people in their audience and target those that are most likely to be interested in their products and services. AI can even analyse customer reactions and use that data to optimise future campaigns for maximum effectiveness.

Martin Dew
Martin Dew
Digital Solutions Director at Autoweb Design