Local SEO for Car Dealers
Car dealership’s benefit from local SEO, enabling them to reach their customers via smartphone devices when location data is switched on, local SEO is important to ensure your competitors are not taking your customers. It’s that simple.
Most motorists start their search online to find out more about the cars they are interested in purchasing. Search queries are often related to buying, such as “VW Golf for sale,”. Google uses a device’s location data to return relevant results based on what the search query is. Typically, these are local businesses pulled from Google Business Profile (previously known as Google My Business).
Google Business Profile is a free listing service that allows you to place your dealership on Google Maps. However, there is a challenge to overcome – Google only shows 3 listings at a time in their search results. In other words, spaces are limited.
To show your business on Google maps you need to ensure your listing gets the basics right. We have created many listings for our car dealership clients, so we know these basics all too well. We will cover these basics below to help get you started on the right tracks.
Will my listing show up once everything’s in order?
The truth is, if there are many car dealerships vying for a top 3 result in Google Business Profile, Google will rotate these periodically, so everyone shows up at some point. There’s no consistency to this, but often the top three results have a great listing, i.e. present and correct information with accurate categorisation of their products or services.