# Display Advertising & Retargeting for Car Dealers

> Autoweb Design provides display advertising, programmatic prospecting and retargeting services for car dealerships and automotive businesses across the United Kingdom. The service is managed around a relevant customer message, a useful dealership website visit and ongoing campaign feedback.

## Who this is for

This service is for car dealerships and automotive businesses that want to use display advertising to reach a relevant new audience or give previous website visitors a considered route back to vehicle, service, offer or event information.

## What Autoweb Design provides

- Automotive display advertising, using a considered customer message and a relevant dealership website destination.
- Programmatic prospecting activity, using audience segmentation and real-time bidding to support display advertising for new potential customers.
- Retargeting or remarketing campaigns that can show relevant display advertising to people who have previously visited a dealership website while they browse elsewhere online.
- Campaign strategy, management, monitoring and ongoing feedback as part of the wider digital-marketing conversation.

## The display-advertising route

Autoweb Design’s approach connects the display message to a practical customer journey:

1. Start with the audience signal or customer context that makes the message relevant.
2. Use a considered display message and proposition.
3. Direct the visitor to a useful dealership page with the relevant information.
4. Provide a clear next action, such as vehicle discovery, an enquiry, an offer detail page or an event route.
5. Monitor campaign activity and use ongoing feedback to guide the next decision.

## Prospecting

Prospecting uses audience profiling and display targeting to introduce a dealership, vehicle story, service or event to a relevant new audience. The display message should give the recipient a reason to continue on a page that provides useful supporting detail and a clear next action.

## Retargeting and remarketing

Retargeting allows a dealership to show display advertising to people who have already visited its website while they browse elsewhere online. The purpose is to help a previous visitor return to the vehicle, service or offer detail that best supports their next action.

## Campaign management and reporting

Autoweb Design works with dealerships to define and implement a retargeting strategy, manage campaigns, monitor activity and provide ongoing feedback. This includes considering the audience approach, display message and website destination as connected parts of the campaign.

## Next step

To discuss display advertising, prospecting or retargeting for your dealership, [talk to an Autoweb Design digital marketing expert](https://autowebdesign.co.uk/talk-to-a-digital-marketing-expert).

## Source

For the full, current page, visit [Automotive Display Advertising & Retargeting for Car Dealers](https://autowebdesign.co.uk/display-advertising-retargeting).